Programmatic Advertising vs Direct Buying

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programmatic slot slot Private auctions are similar but exclusive, allowing only invited advertisers to bid on specific inventory Preferred deals involve advertisers  Get the inside scoop on publishing and programmatic with our 5-minute newsletter Join Free Related Read How to Optimize Header Bidding  A growing number of European brands are moving programmatic in-house 65% of brands in the UK, France, Germany, Italy and Spain currently buy

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